The vast majority of business web sites are in the dark ages of the Internet. They are using 1990s technology, with 1890s attitudes to business. The trouble is that many of the world's Internet users were not born when the technology behind most web sites was invented. And even if they were alive, they were toddlers.

The world has moved on, yet most business web sites have remained rooted in the old world. Anyone under the age of around 25 only knows things like instant messaging, social networking and other online methods of communication. In the USA most people under the age of 25 watch TV on a laptop computer rather than a TV set. This means they can chat to their friends about the TV programme they are watching, while they are all watching it.